Key components of the health belief model

Threat

Perceived susceptility to an ill-health condition (or acceptance of diagnosis)

Perceived seriousness of condition

Outcome expectations

Perceived benefits of specified action

Perceived barriers to taking that action

Efficacy expectations

Conviction about one's ability to carry out the recommended action (self-efficacy)

Health_belief_model.htm

Adapted from Rosenstock, IM. In: Health Behavior and Health Education, Glanz, K, et al. (Eds), Jossey-Bass, San Francisco, 1990.

Graphic 82636 Version 1.0

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